Volkswagen DK has launched an exciting new advertising campaign featuring 3D Systems’ full-color 3D printers. The Polo Principle campaign, created by DDB Copenhagen, empowers prospective buyers to create and print miniature cars.
Volkswagen DK is putting in the hands of its customers the technology it uses to develop and prototype the cars it sells. 3D Systems’ ZPrinter full-color portfolio is at the heart of this innovative marketing campaign to unleash VW customers’ creativity and express themselves through their personalized Polo car.
To experience the Polo Principle, visit http://www.poloprincippet.dk/.