Vitamix Innovates with PTC Solutions

The famous blender manufacturer chooses PTC Development Solutions to streamline their development.

Vitamix, famous for their household, restaurant and hospitality blenders, as well as a long history of infomercials, announced that they will streamline their design and engineering by expanding their PTC software library.

Vitamix estimates that by continuing to use PTC Creo, their time in the product design phase will reduce by 25%. With PTC Creo’s ability to use drag and pull to build a basic 3D shape and manage fine detail, Vitamix can design models based on their customers’ needs both quickly and easily.

Greg Moores, VP of engineering at Vitamix, states, “It is all about efficiency in innovation… I want my engineers and designers spending their time designing the best blenders in the world – not struggling with the design toolkit. PTC Creo is optimizing our design processes while fueling new product development.”

The product development at Vitamix will be further assisted by PTC Windchill, which is designed to ease the distribution and access of design information.

“Incorporating PTC Windchill into our system to manage all product and project data is our biggest strategic initiative in the coming year,” adds Moores. “As we look towards new innovations, our annual output of new products is now going to be driven by PTC Creo and PTC Windchill. We believe, with that pairing, that we can reduce time to market by 30 percent.” 

It appears that with PTC at their side, then, Vitamix hopes to “mix-up” the competition.

Image courtesy of PTC.

Written by

Shawn Wasserman

For over 10 years, Shawn Wasserman has informed, inspired and engaged the engineering community through online content. As a senior writer at WTWH media, he produces branded content to help engineers streamline their operations via new tools, technologies and software. While a senior editor at Engineering.com, Shawn wrote stories about CAE, simulation, PLM, CAD, IoT, AI and more. During his time as the blog manager at Ansys, Shawn produced content featuring stories, tips, tricks and interesting use cases for CAE technologies. Shawn holds a master’s degree in Bioengineering from the University of Guelph and an undergraduate degree in Chemical Engineering from the University of Waterloo.