Microsoft and PTC collaborate to develop a Social Product Development Platform that Fuels Communication, Collaboration and Innovation in a Web 2.0 Environment

With the widespread adoption of Web 2.0 technologies and the evolution and acceleration of global product development initiatives, PTC (Nasdaq: PMTC), the Product Development Company®, believes the market is ready for a measurable shift in the way products will be developed. The cornerstone of this shift is the marriage of social computing to product development, or what PTC is calling social product development. Robin Saitz, SVP, Solutions Marketing & Communications, discusses the thinking behind Social Product Development.

Source: www.PTC.com