Research Report – Mass Customization Placing Design in the Customers Hands

Products come in all shapes and sizes, and customers demand solutions tailored to their needs. With mass customization software, these two facts can be reconciled in an automated, customer-facing experience called a product configurator. In this engineering.com research report, we examine the different levels of mass customization with the pyramid of product configurators. Taking a look at real-world case studies, we discover how the highest level of the pyramid can enable true engineering automation, saving time and increasing customer satisfaction.


Products come in all shapes and sizes, and customers demand solutions tailored to their needs. With mass customization software, these two facts can be reconciled in an automated, customer-facing experience called a product configurator.

In this engineering.com research report, we examine the different levels of mass customization with the pyramid of product configurators. Taking a look at real-world case studies, we discover how the highest level of the pyramid can enable true engineering automation, saving time and increasing customer satisfaction.

Download this report to learn:

  • The different levels of product configurators
  • Whether your products are suitable for mass customization
  • How to get started with engineering automation

This research report is sponsored by IMAGINiT. To download, please complete the form on this page.