Wilson Golf needed to develop a new and innovative driver for the show Driver vs. Driver on the Golf Channel.
Wilson Golf needed to develop a new and innovative driver for the show Driver vs. Driver on the Golf Channel.
The reality show relied on CAE software to bring a contestant’s winning design from concept to production.
“Performance in golf clubs means getting thinner and stronger by optimizing weight and materials.” – Jon Pergande, Manager of Innovation at Wilson Golf
“Time is everything when you are talking about a reality show and turnaround time is key.”
Download this case study to learn how the Wilson Golf innovation team used simulation to design a new driver in a very public environment.
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