Today’s product development landscape is characterized by high demand for variety, increasing customer expectations and near constant innovation. To
The product development process is made up of several iterative loops to arrive at an end product. Each iterative loop provides new knowledge about what works and what doesn’t. It can be a time-consuming process, but it is one that cannot be skipped.
Prototyping is a key element of product development, and should be brought in at the right stage for optimal impact. When is that, you ask? As early as possible.
For companies with deep and shallow pockets alike, time is the resource in shortest supply. Rapid prototyping with 3D printing helps companies shorten the time it takes to produce and evaluate physical product models to advance timelines, take advantage of market shifts, and win customers.
Just as designers are pushing simulation forward in their process, bringing prototyping into the early stages of product development is a cost-effective way to create a virtual feedback loop, increasing product knowledge and insight with every iteration.
An increased frequency of iterations means designers have the time and opportunity to improve designs while still delivering within or before deadline. 3D printing prototypes allows compression of the product design cycle with the potential for far superior products at completion.
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