Microchip partners with Nippon Chemi-Con and NetVision

Ecosystem’s camera module and development tools are based on Microchip’s VS700 family of serializers and deserializers

The automotive industry is gradually moving away from proprietary camera connectivity toward solutions based on the open Automotive SerDes Alliance Motion Link (ASA-ML) standard, which is supported by more than 150 member companies. To support the adoption of ASA-ML in Advanced Driver-Assistance Systems (ADAS), Microchip Technology has collaborated with camera module supplier Nippon Chemi-Con Corporation and video-testing provider NetVision Co. Ltd. to introduce an ASA-ML camera development platform for the Japanese automotive market. The platform supports scalable high-speed asymmetric data rates and includes hardware-based link-layer security to align with evolving automotive cybersecurity requirements.

Industry leaders including BMW, Ford, Volvo, GM, Continental, Bosch, Denso and Microchip and numerous other semiconductor companies are among the dozens of ASA-ML members helping to industrialize and promote ASA-ML adoption. These and other member companies represent the complete automotive ecosystem, including car manufacturers, Tier 1 suppliers, semiconductor vendors, cable and connector manufacturers, test tool vendors, and test houses. OEMs adopting camera solutions based on a new standard like ASA-ML require development tools, emulation platforms and broad supply chain support.

Microchip’s VS775S single port ASA-ML serializer/deserializer solves this problem through its standards-compliant, asymmetric and scalable-bandwidth video support that enables Nippon Chemi-Con to create an ecosystem-ready camera module for the Japanese automotive market. The camera emulation and development platform from NetVision also takes advantage of the Microchip VS775S to further simplify development and verification by enabling efficient evaluation of video signal quality during the design of camera modules and Engine Control Units (ECUs). The platform enables video signals to be captured in real-time leveraging Microchip’s VS775S evaluation board.


Multi-vendor solutions have become a critical priority for managing supply-chain risk across the automotive industry. OEMs and Tier 1 suppliers seek greater sourcing flexibility and long-term operational resilience. This is especially true for L2 and L2+ autonomous-level applications, which are integrating an increasing number of cameras and sensors into vehicles. These trends further amplify the need for scalable, architecturally flexible, interoperable, multi-vendor and high-bandwidth connectivity solutions that eliminate the shortcomings of closed, single-vendor ecosystems in an evolving landscape.

Microchip will be demonstrating this camera/capture card at the Automotive Ethernet Tech Days, Kyoto International Conference Center Annex Hall, Kyoto, Japan, July 3-4.

Pricing and Availability

Engineering samples of the VS775S serializer/deserializer and evaluation kits are available to qualified customers today. For additional information, contact a Microchip sales representative or authorized worldwide distributor.

For more information, visit microchip.com.