Maxon unveils real-time rendering and preview tool for architects

Maxon gives first preview of new solution with partner Vectorworks at AIA Conference on Architecture & Design 2025.

Maxon is further optimizing its cinematic rendering technology for architectural visualization (ArchViz). For decades, Maxon’s technology has empowered top artists to achieve the impossible in both the real world and imaginary—from architecture, construction and product design, to mind-bending visual effects, animation and 3D sculpting. Now, that same level of excellence is being engineered specifically for architects and designers—expanding on the power of Maxon’s Cinema 4D and Redshift solutions to meet the demands of real-world, real-time architecture design workflows. Seamlessly integrating with major CAD and BIM tools like Vectorworks, this new platform will allow users to move from real-time previews to stunning final renders within a unified ecosystem.

Maxon will preview its new solution in partnership with Vectorworks at the AIA Conference on Architecture & Design 2025 in Boston, June 5-6, 2025, at booth 563.

Architects and designers using the new Maxon solution will benefit from seamless export capabilities to Cinema 4D and Redshift, enabling even higher-end renders without ever leaving the workspace. Whether it’s advanced lighting, materials, motion graphics, or cinematic post-processing, users can elevate their architectural presentations by leveraging Maxon’s professional-grade tools to deliver photorealistic quality design assets at industry-leading speeds.

Maxon’s new offering features real-time visualization, smart asset libraries for architectural realism, cross-platform performance, and powerful workflow management—from site planning to final presentations. With a simple click, projects can be sent to Cinema 4D to create more advanced architecture visualizations, including advanced procedural animations and simulations. It’s designed to make immersive walkthroughs, video exports, and high-end stills easier than ever before. 

Key Features and Benefits

• Native pluginwith intuitive controls is seamlessly integrated within the Vectorworks BIM environment, providing a unified ecosystem.
• Cinematic visual fidelity for emotional resonance and realism is powered by the same Maxon rendering technology used to create rich visuals for feature films, animations, and commercials.
• Real-time architectural rendering enables faster iteration and deeper design engagement.
• Support for Mac and Windows ensures cross-platform performance.

Maxon’s new product introduction represents the first step in a larger architectural strategy for the company. While initial development is focused on Vectorworks, Maxon will expand support to additional design platforms, broadening access to real-time rendering tools within a seamlessly connected ecosystem. 

For more information, visit maxon.net.