Luxury Car Maker Hopium Gives New Hope for Hydrogen

Fitting a hydrogen powerplant into the Machina’s sleek body is no easy task.

Hopium debuted its hydrogen-powered luxury sedan, Machina, at the Paris auto show in October. (Picture courtesy of Hopium.)

Hopium debuted its hydrogen-powered luxury sedan, Machina, at the 2022 Paris Motor Show in October. (Picture courtesy of Hopium.)

The French company Hopium wants to do with its hydrogen-powered Machina what Tesla did with electric power: create a luxury vehicle with an alternative (cleaner, greener) fuel source.

Hopium Machina combines cutting-edge design, exceptional range and a quick “recharge” time (minutes) in a zero-emission high-performance vehicle. The integrated hydrogen fuel cell system generates the energy needed (475 horsepower) to propel the car to 100 kph in five seconds while exhaling only water. The vehicle can be fully “recharged” in three minutes—a marked contrast to the Tesla, which gets 44 miles of range per hour after being hooked up to a 220V home
charger1. The Machina has a top speed of 230 kph (143 mph) and can travel for more than 1,000 km (620 miles) on fully charged tanks.

Designing the Machina with 3DEXPERIENCE

Tight fit. Fitting a hydrogen powerplant and still providing comfortable cabin space for four adults was an exercise in space planning and was all done before a physical prototype was built. (Picture from Dassault Systèmes video.)

Tight fit. Fitting a hydrogen powerplant and still providing comfortable cabin space for four adults was an exercise in space planning and was all done before a physical prototype was built. (Picture from Dassault Systèmes video.)

Dassault Systèmes promotes Hopium because (1) Hopium is French, (2) Dassault Systèmes gets behind environmental causes and (3) every use of software in the hard-fought automotive sector is to be relished. It helps that the Machina is one sexy beast—perhaps the most eye-catching design—inside and out—of any EV to come down the road.

“We have a vision to pioneer a new kind of vehicle intended to address the major environmental challenges of our era. In this context, time is of the essence. We need the agility and advanced functionalities to quickly experiment with complex concepts such as embedded electronics and optimized storage volume,” said Olivier Lombard, founder and CEO of Hopium. “By fully integrating all our activities on Dassault Systèmes’ 3DEXPERIENCE platform, our team was able to work securely at any time, from anywhere, and successfully create our first prototype in only 8 months.”

Lombard is a realist when it comes to the immediate impact of his next-generation vehicle.

“In the beginning, we will have competition with BEVs,” he says in a video produced by Dassault Systèmes. “But the future will be fully hydrogen.”

Outside in Design

The hydrogen powerplant takes considerable space. Hydrogen tanks (shown in white) run lengthwise in the vehicle.

The hydrogen powerplant takes considerable space. Hydrogen tanks (shown in white) run lengthwise in the vehicle.

Hydrogen can be kept in a liquid state (cryogenic hydrogen) to conserve internal space but most fuel cell EVs (FCEVs) use compressed hydrogen in a gas state and most hydrogen filling stations dispense compressed hydrogen. To get its 1,000 km range, the Machina uses multiple enormous fuel tanks. The rest of the hydrogen powerplant (fuel cell stack and motor) add up to a bulky system that must be shoehorned into an envelope dictated by style and carved in stone.

To say that the styling is sexy is an understatement. The Machina does the fluid, streamlined look of the Tesla Model S one better. The glass roof panels are pillar to pillar—the full width—better than the
Lucid
Air
. To call the full-across LED screen a dashboard is an injustice. The thin side mirrors and lack of doors add an air of mystery to the vehicle. But all that beauty must be preserved even when shoehorning a bulky hydrogen powerplant. Can there still be a comfortable amount of space for four adults?

This is where solid modeling comes in. With solid modeling and clash detection, the 3D shapes of the various components of the power train were placed and fitted with the care and precision of a Swiss watch—but without a single physical prototype. Apps that let designers, engineers and other stakeholders visualize the CAD data were also quite useful.

“Without the heavy weight of CAD data, we can collaborate,” says head designer Felix Goddard.

Why Not Hydrogen?

The success of Hopium (the name from the H for hydrogen plus opium?) is a matter of hope against headwinds. Hope for the public to realize that hydrogen is the ultimate clean burning fuel. The headwinds are many: a public deathly scared of hydrogen (more on that later), the lack of a hydrogen fueling infrastructure and, as with any big change, the stacked interests of threatened established businesses (primarily the oil and gas industry, automakers betting on internal combustion and their top contenders, electric vehicle companies).

The lack of hydrogen fueling stations is the reason most often cited
for the disappointing sales of hydrogen-powered vehicles in the U.S. There are
only 15,000 hydrogen-powered vehicles on U.S. roads, most of them in California
(California also leads the nation in EV sales), compared to 2.5 million electric
vehicles2.

Only two hydrogen-powered vehicles are currently in production: the Hyundai Nexo SUV and the Toyota Mirai sedan. Toyota once stated that hydrogen was the fuel of the future but may have reconsidered
with the introduction of its all-electric bZ4X SUV.

A Perfect Fuel with an Unforgettable Past

Hydrogen’s reaction with oxygen produces energy and water, making it the cleanest burning fuel imaginable. A perfect combustion process produces no pollutants whatsoever. Every other fuel we burn for energy is a hydrocarbon and releases carbon—and other pollutants—into the air.

If only we could produce hydrogen with less energy and at a lower expense.

If manufacturing costs weren’t enough to preclude hydrogen in energy discussions, there is hydrogen’s history. Hydrogen was involved in one notable disaster: the Hindenburg, a zeppelin, which exploded spectacularly into flames in 19373. An event that brought down the budding airship industry and has delayed the use of hydrogen as a mainstream fuel to this day.

A Racing Heritage

A racy past. Olivier Lombard, CEO and founder of Hopium, when he was a young professional race car driver. (Picture courtesy of Wikipedia.)

A racy past. Olivier Lombard, CEO and founder of Hopium, when he was a young professional race car driver. (Picture courtesy of Wikipedia.)

Olivier Lombard steps into the founder and CEO role at Hopium after earning serious automotive cred by racing in the 24 Hours of Le Mans competition in 2011, where he finished 1st in his class and 8th overall.

Gallic Pride

In a show of faith, Frances’s Crédit Agricole, the country’s largest bank, has given Hopium a big vote of confidence by declaring its intention to by buy10,000 Machinas.

What a bank would do with so many luxury automobiles is but one question. We have more. How can Crédit Agricole be sure that the hydrogen this vehicle requires will be in plentiful supply all over France? How can the bank be so confident in the sales of hydrogen-powered cars when sales of such vehicles have faltered elsewhere—notably in the U.S.?

How Much?

The Machina is expected to sell for $118,000, according to an automotive publication. But put down your Platinum card. The cars are not expected to roll off the line until 2025.

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1.
Tesla charging speed depends on the power of the charger. Tesla’s
Supercharger stations, which Tesla maintains, provide 200 miles of range in 15
minutes. 

2. “Hydrogen Fuel Cell Vehicles: Everything You Need to Know,” John Voelecker, Car and Driver, September 26, 2022.

3. The explosive risk of hydrogen is largely overblown. Hydrogen burns
with a soft blue flame and is a lot less dangerous than gasoline vapors. If
it leaks, it’s lighter than air, so the vapors rise up and away from
potential ignition sources. Still, the Hindenburg did burn to the ground
because it was filled with flammable gas and made for a popular meme.