Marketing Research Analyst - Defense & Aerospace Industry

Company Info
LinkConsultingDFW
United States

Phone: 4695858625
Web Site:

Company Profile
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Title:

Marketing Research Analyst - Defense & Aerospace Industry

Location:

Dallas, TX 

Job ID:

30421
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Job Description:

TITLE OF POSITION : Marketing Research Analyst

DEPARTMENT : Marketing

REPORTS TO: Marketing Manager

Position Summary –

This position will operate principally from company main plant located in Dallas, Texas and may occasionally require some travel. The Research Analyst provides potential sales leads to the Sales Department sales staff through data assimilation of information obtained from already established sources currently used by the Company and from new sources identified by performing ongoing research.

Additionally, this position evaluates competitive information available from such sources as the internet and advertisements provides on a regular basis. Updated competitive data is used by this position to establish and maintain current comparative matrix as it pertains to company product offerings by product series and by markets it serves.

The Research Analyst is responsible for preparing periodic reports for company management and others as directed, both standard reports on a scheduled basis, and special reports on an as needed basis; these reports being a culmination of data collected about competitors, about markets, and performance, both financial and product based.

The assistance in preparing sales forecasts and sales quotas shall also be a function of the Research Analyst.

Major Duties and Responsibilities –

  • Assimilates on-going research for sales leads
  • Generates competitive matrix
  • Prepares data for business and price/cost analysis
  • Supports sales and marketing projects
  • Conducts in-depth data analyses using traditional and advanced methods
  • Interprets data, formulates reports and makes recommendations
  • Assists in the development of sales quotas and forecasts for the sales team
  • Analyzes and reviews target and territory alignments with management
  • Recommends changes to current sales techniques, procedures or promotional efforts based on market research
  • Maintains sales related trackers
  • All other duties assigned by Marketing Manager

Qualifications – Required

  • Analytical Skills: Works with large amounts of data: facts, figures, and number crunching. Must be able to see through data and analyze it to find conclusions.
  • Communication Skills: Presents findings, or translates the data into an understandable document. Needs to write and articulate clearly in English, easily communicating complex ideas.
  • Critical Thinking: Looks at the numbers, trends, and data and comes to new conclusions based on the findings.
  • Attention to Detail: Data is precise. Data analysts have to make sure they are vigilant in their analysis to come to correct conclusions.
  • Math Skills: Needs math skills to estimate numerical data.
  • Team Player: Ability to work within a team environment to achieve results
  • Organization: Strong organizational and time-management skills required
  • Software Skills: Expertise with Excel, PowerPoint, ACT, and statistical packages, databases and MS Office
  • Interpersonal Skills: Determined; driven to succeed, enthusiastic, passionate, and personable

Experience –

  • 3-5 years’ proven sales and market research analysis experience in Defense/Aerospace industry. Military service a plus.

Education –

  • BS/BA in Business required, preferably Marketing, Math, Statistics, Computer Science, or other related field