Identiv and InPlay introduce BLE-enabled smart labels for IoT logistics applications

Companies collaborate to develop high-performance, scalable BLE smart label portfolio for cold chain, logistics, and healthcare applications.

Identiv, Inc. announced the co-development of a new portfolio of BLE-enabled smart labels designed for high-value logistics applications.

This collaboration marks a shared commitment to delivering innovative, scalable solutions for high-value, specialized use cases, spanning cold-chain compliance, pharmaceutical and food logistics, and asset tracking. Currently in development, the BLE smart label portfolio is expected to be commercially available in late 2025.

Next-generation technology, smarter data

The upcoming smart label portfolio will be powered by InPlay’s IN100 NanoBeacon, an ultra-low-power BLE System-on-Chip (SoC). The BLE smart labels will offer:


  • Active broadcasting of BLE identifier, enabling real time tracking and visibility
  • Integration with sensors to suit specific application needs, including temperature, humidity, and motion
  • Configurable form factors to better fit specific application requirements
  • Compatibility with low-cost BLE gateways and smartphones
  • Extended read ranges compared to standard HF and UHF RFID labels and tags
  • Encryption and message authentication with AES-EAX cryptography

Scalable, cost-effective innovation

The Identiv–InPlay BLE smart label portfolio is being designed with scalability in mind. At high production volumes, pricing is expected to range between $1–$2 per smart label, depending on battery requirements, sensor configuration and label design.

Representatives from Identiv and InPlay will attend RFID Journal LIVE! 2025 in Las Vegas, Nev., on May 6 â€“ 8, 2025. Attendees can visit InPlay’s booth #619 to learn more about the partnership and its products.

For more information, visit identiv.com/iot.