The name change positions ICONICS as Mitsubishi Electric’s SCADA automation and digitalization platform.
ICONICS has officially changed its name to Mitsubishi Electric Iconics Digital Solutions (MEIDS), reflecting its integration into the Mitsubishi Electric Corporation family and its focus on digital solutions and transformation.
Mitsubishi Electric has supported ICONICS’ growth for over a decade, leading to a full acquisition in 2019 and ongoing collaboration within the Mitsubishi Electric Group. The name change reflects ICONICS’ role as Mitsubishi Electric’s global SCADA automation and digitalization platform, highlighting its technological expertise and commitment to customers.
The meaning behind the name
The name brings together Mitsubishi Electric’s expertise in industrial and digital innovation, ICONICS’ history in SCADA automation and digitalization software, and a portfolio of digital solutions for industrial operations, infrastructure, and sustainable buildings. This combination supports the development of software, services, and technologies designed to enhance performance and long-term efficiency.
This foundation strengthens MEIDS’ position in SCADA automation and digitalization, supporting innovation, efficiency, and enhanced solutions for industries worldwide.
A strong heritage, a stronger future
The name has changed, but the mission and commitment to SCADA automation, smart building software, and digitalization solutions remain unchanged. A strong pipeline of innovations continues to enhance core product families, including GENESIS (also known as GENESIS version 11). Retaining “Iconics” preserves a legacy of innovation, while “Digital Solutions” reflects an expansion into advanced services, intelligent technologies, and the future of industrial digitalization.
Innovation with global strength
As Mitsubishi Electric Iconics Digital Solutions, the innovation and agility of a tech pioneer combine with the resources of a century-old global leader. Deep integration within Mitsubishi Electric’s ecosystem enhances industrial automation, digitalization, intelligent infrastructure, and smart building and energy management solutions. Mitsubishi Electric’s recognition among Forbes’ Top 200 World’s Best Employers and Top 400 World’s Largest Companies further reinforces the ability to deliver advanced solutions on a global scale.
Advancing digital solutions
This transformation establishes MEIDS as Mitsubishi Electric’s global platform for SCADA industrial automation, digitalization, and smart building solutions, reinforcing its commitment to customers, partners, and employees. In alignment with this vision, the flagship GENESIS platform has launched, with ongoing quarterly updates to the Intelligent Building Software Stack (IBSS). The new name marks the next phase of innovation, integration, and industry advancement.
For more information, visit iconics.com.
