HiveMQ, Snowflake partner on automotive IoT data solution

HiveMQ's proven enterprise data streaming capabilities built on the MQTT standard.

HiveMQ announced it has partnered with Snowflake to support the acceleration of the AI Data Cloud for Manufacturing through a new automotive-specific solution. Building on the recent launch of the HiveMQ Enterprise Extension for Snowflake, this expanded collaboration enables automotive manufacturers, suppliers, and more to seamlessly integrate real-time IoT data for enhanced analytics and operational efficiencies. HiveMQ is already helping industry leaders like BMW and Mercedes Benz transform business operations through reliable and scalable data collection, real-time insights, and predictive analytics.

HiveMQ and Snowflake, the AI Data Cloud company, provide automotive manufacturers, suppliers, dealers, and fleet managers with the tools they need to make data-driven decisions based on the massive influx of data generated across their ecosystems without sacrificing security or governance standards. HiveMQ’s IoT data streaming platform, built on MQTT’s publish/subscribe architecture for seamless integration across OT and IT systems, ensures businesses can efficiently connect, stream, and govern their data in real-time, making it AI-ready within their Snowflake environment.

Through this collaboration, joint customers in the automotive manufacturing space can now:


  • Integrate Real-Time IoT Data with Enterprise Data: Seamlessly forward MQTT data, including payloads, topics, and timestamps, into Snowflake using the HiveMQ Enterprise Extension, enabling a unified view of IoT and business-critical datasets.
  • Leverage a Scalable and Reliable Platform for Automotive Data: Support the massive data volumes generated by software-defined and autonomous vehicles with an architecture designed for high-resolution sensor and camera data, now directly integrated with Snowflake’s scalable platform.
  • Drive New Revenue Opportunities Through Data Monetization and Enhanced Customer Experiences: Combine real-time IoT data with other business data in Snowflake to gain a comprehensive view of customer interactions and vehicle performance, enabling personalized experiences and secure data sharing through Snowflake Marketplace.
  • Unlock and Scale Advanced Analytics with AI/ML Capabilities: Fuel AI and ML tools within Snowflake by providing a continuous stream of clean and contextualized IoT data, accelerating innovation in vehicle design, production quality, and predictive maintenance.

For more information, visit hivemq.com.