Designer Edge Image of the Day – 4-12-13 – Nike’s Holocube

Nike has long been associated with novel marketing campaigns, but a new advert being displayed in Amsterdam is turning heads for hi-tech reasons. To demonstrate the flexibility of their new Free model shoe Nike has unveiled the world’s first holographic 3D advertisement, dubbed the Holocube.

Watch the Advert in Action:

Image and Video Courtesy of Nike and HellerDeeper