The Chrysler Group of DaimlerChrysler Corp. uses the Autodesk Creative Bridge consulting software to leverage existing 3D digital assets and CAD data for the production of product brochures, television commercials, interactive Web content, and branded market materials. With Creative Bridge solution, DaimlerChrysler relies less on physical products and prototypes for research and art, creating marketing content faster.

Additionally, the Creative Bridge solution transforms digital assets and CAD data into new types of interactive digital 3D experiences by creating real-time product configurators, vehicle interior fly-throughs, interactive vehicle-centric games, and photorealistic virtual product turntables.

Autodesk, Inc.
www.autodesk.com

:: Design World ::

Source: :: Design World ::