Color is a key aspect of design. All the iconic brands you know; Ferrari, Apple, Braun, Mercedes – all have effectively used color to help shape their designs.
In association with the Industrial Designers Society of America (IDSA) GrabCAD is launching a new design challenge: “The Color of Design”.
According to GrabCAD “No more black and white renderings, tone down the grey and stop playing it safe! In support of the theme for this year’s Industrial Designers Society of America IDSA’s 2013 Northeast District Design Conference, The Color of Design, IDSA is collaborating with GrabCAD to launch IDSA’s Color of Design “CAD” Rendering Challenge
To enter, download any CAD model from the GrabCAD library – then develop it, re-arrange it, cut it, splice it, hack it…but most importantly implement color in a fresh and creative way.”
Head over to GrabCAD now, download a model and get to work! Think about how color can draw a user to a product. Consider how color can show someone how to use a product. Create your own language for a product, and most importantly, push the boundaries of how color interacts with design.
Find out More at GrabCAD
Image Courtesy of GrabCAD