MakerBot, Martha Stewart Team Up to Release New Materials
Staff posted on November 18, 2014 |
MakerBot and Martha Stewart team up to release a series of new filaments to liven up your DIY print ...
MakerBot, and Martha Stewart Living Omnimedia Inc. (MSLO), have announced an exclusive agreement to distribute 3D printing materials and jointly develop 3D printable designs. The collaboration includes Martha Stewart for MakerBot® Filament, MakerBot's first-ever co-branded collection of MakerBot Filament, as well as Martha Stewart for MakerBot Digital Store collections, with models to be purchased, downloaded and 3D printed on a MakerBot Replicator® 3D Printer. Three new Martha Stewart for MakerBot PLA Filament colors and the first Martha Stewart for MakerBot Digital Store collection, the Trellis Collection, are available at makerbot.com and on MakerBot's Digital Store beginning today.

"We are big fans of Martha Stewart and her thematic designs," noted Jenny Lawton, acting CEO of MakerBot. "We think her creations and colors are a natural fit for 3D printing. Seeing a renowned lifestyle brand such as MSLO introduce 3D printable merchandise is a true testament to their company's innovative outlook. By working with the MSLO team, we're able to broaden our reach and bring Martha Stewart's design aesthetic to an entirely new audience."

The MakerBot and MSLO partnership is a relationship that MakerBot describes as a true collaboration. Martha Stewart and her team of designers are working side by side with the MakerBot design teams to produce MakerBot Digital Store collections that allow customers to easily 3D print premium Martha Stewart content in custom Martha Stewart colors. MakerBot created the MakerBot Digital Store to sell original, fun and collectible digital content specifically designed for MakerBot Replicator 3D Printers. The MakerBot Digital Store offers a wide selection of 3D printable models that are verified by MakerBot as easy to print, and the new Martha Stewart designs will add to the store's variety of useful 3D printing options.

"We are thrilled to work with MakerBot to bring our signature color palette and designs to the world of 3D printing," noted Martha Stewart, Founder and Chief Creative Officer of MSLO. "3D printing allows for cost-effective product design without compromising artisanal character. With this partnership, we are able to leverage our expertise and expand our business into the exciting new 3D printing category."

The initial Martha Stewart for MakerBot PLA Filament colors, Lemon Drop, Robin's Egg and Jadeite, are available starting today, November 17, at MakerBot Retail Stores in New York, Boston and Greenwich, Connecticut, and online at store.makerbot.com/pla-filament. These new Martha Stewart colors join more than 20 other MakerBot PLA Filament colors that are made to add a fun and dynamic element to 3D printing.

Source: Stratasys

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