PLM Deep Thoughts / PLM Interview with Club W

What is PLM software anyway? You probably know it's "Product Lifecycle Management" but beyond that most definitions get weak. At best they're circular. We ponder that question in a tongue-in-cheek way before transitioning into an insightful interview between Tech-Clarity's Jim Brown and "KJ" Carlson of Club W. KJ shares some unique perspectives and uses of PLM across departments as diverse as Compliance, Finance, and Legal and into the supply chain tool. His experience can help others find news ways to get value out of PLM beyond managing CAD data. As Jim says, "it's not your grandfather's PLM."

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