Tech4PD Simulating Concepts: Viable or Absurd?

Dueling analysts Jim Brown and Chad Jackson disagree about the practicality of simulation in concept design. Vote for the debate winner, and watch the loser of the last debate become a moving paintball target.

Transcript For This Video

Autodesk½ Simulation solutions let you validate & optimize your 3D designs. Discover which one is a fit for you:

Learn more about computational fluid dynamics simulation software at


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Jim Brown


Product development teams are busy places. Engineers don¦t realistically have time to use simulation tools effectively in the concept phase to explore multiple ideas.


Chad Jackson

Lifecycle Insights

A new wave of simulation technologies offer a simple upgrade over the tools, graph paper and spreadsheets, that engineers use to assess the function of concept designs today.


Voting is closed. Tune in to the next Tech4PD episode to find out who won this debate.

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