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"How to Help Engineers Love Marketing"
(or, how they’ll love YOUR marketing
after reading this ebook!)

 

 

Look no further!

This 50 page ebook, developed BY engineers FOR engineers, comes from years of experience working with an online community of technical specialists and decision-makers on ENGINEERING.com. It will make your communication with technical audiences better. Whether you want to expand your online spend – but efficiently; get better reach; or understand how to communicate effectively and improve results with technical audiences, this guide will help you:

• Design an online marketing campaign that appeals to engineers
• Measure the success of your online marketing campaigns
• Compare the value of various media offerings
• Engage your audience from introduction through to lead
• Communicate effectively with an analytic, data-driven audience that makes decisions on facts not emotions

This eBook is divided into 7 White Papers that will take you through concrete steps to plan, execute and measure your digital marketing campaigns.

• Why 95% of Traditional Advertising is Wasted – Digital Marketing for Engineers 1
• Does your web site talk to your audience? – Digital Marketing for Engineers 2
• The tyranny of keywords: Getting your audience to find you. – Digital Marketing for Engineers 3
• Paying for Traffic: Introduction to paid campaigns. – Digital Marketing for Engineers 4
• Measuring Internet Advertising: What’s your cost per lead? – Digital Marketing for Engineers 5
• The Power of Community: Social media for your prospects. – Digital Marketing for Engineers 6
• Designing your Internet Marketing Campaign: A case study – Digital Marketing for Engineers 7