ENGINEERING.com

Comment by Anonymous User on '2013 engineering marketing trending more towards digital'

Anonymous User — Thu, 15 Nov 2012 12:26:55 GMT

Engineering marketers plans for 2013 include more content creation.

Comment by Karen on '2013 engineering marketing trending more towards digital'

Karen — Thu, 15 Nov 2012 17:18:29 GMT

Yes to pinch on trade pubs. One of our target pubs is moving to an all-digital format next year. No one seems willing to predict the actual demise of tradeshows, but I’m waiting for Virtual Tradeshows to catch on and actively promoting the idea here. Although, given that we have yet to create a website that most folks feel works for all, that’s probably WAY down the line of what’s do-able.

Comment by BIN95.com on '2013 engineering marketing trending more towards digital'

BIN95.com — Thu, 15 Nov 2012 22:55:27 GMT

We came to that same conclusion in 1998 when the internet marketing numbers side by side with live events and trade publications clearly pointed out that fact. It was a non brainier back then when the company was just starting out, and never looked back. Now that many more in our industry have come to the same conclusion, we actually have competition in the IM world. :>) I too, like Karen have been watching the Virtual Tradeshows and below I am sharing some of my findings with readers of this...
http://pinterest.com/plctech/on-line-trade-show-tour/
and I actually liked the layout, approach and functionality of this contest and felt it could easily be used for an even better Virtual Tradeshow ...
http://bin95.blogspot.com/2012/08/new-you-can-be-maintenance-hero-free.html

Comment by Anonymous User on '2013 engineering marketing trending more towards digital'

Anonymous User — Wed, 05 Dec 2012 23:32:37 GMT

Marketing to engineers shifting away from number of leads in 2013