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Comment by Anonymous User on 'Why everyone is on the content marketing bandwagon'

Anonymous User — Thu, 23 Aug 2012 15:24:28 GMT

No engineers reading your blog? A new service for content marketers

Comment by BIN95.com on 'Why everyone is on the content marketing bandwagon'

BIN95.com — Thu, 23 Aug 2012 20:31:19 GMT

Word of mouth advertising via direct and indirect testimonials. IE: when you post a direct testimonial, it is not just 1 person telling another, or a handful of others, it is 1 person telling thousands.

Indirect testimonials build credibility and trust too. an indirect testimonial used to be your brochure showed some fortune 500 companies you have sold to on them, so those you where already courting, perceived credibility and trust. with internet marketing potential customers you don't even know exist find you via the web or social and get that same perception because you rank above the fortune 500 or competitor in the search, or connected socially somehow.

Instead of 3k-6k subscribers possibly seeing your print add or article in a journal one month, and 1-3 calling you, your content is seen in all creditable (authority) sites for your market, around the world, so you get 30-150 calls, and 100 times that in contacts via email/post , at a fraction of the cost. Also even at that low cost, a magazine ad will be gone in a month, online content is there month after month, year after year! Why have 1 path to your door when you can have a million.

Comment by Karen K. on 'Why everyone is on the content marketing bandwagon'

Karen K. — Fri, 24 Aug 2012 17:42:22 GMT

Hi John
I’m strongly inclined to believe this report has a whopping big bin for Social Media. That number is incomprehensible to me, and completely irrelevant in communications for engineers. Have you received any/much pushback from your other (avid) readers? Just curious. Thanks

Comment by John Hayes on 'Why everyone is on the content marketing bandwagon'

John Hayes — Fri, 24 Aug 2012 17:45:38 GMT

Hi Karen,
I assume you are referring to the 25% number. Strangely another report I read yesterday quoted an even bigger number – 30%. See slide 15 here: : http://www.slideshare.net/hschulze/b2b-content-marketing-trends-2012
John

Comment by Achinta Mitra on 'Why everyone is on the content marketing bandwagon'

Achinta Mitra — Sun, 26 Aug 2012 23:43:21 GMT

Hi Karen,

Have you seen GlobalSpec’s Trends in Industrial Marketing 2012 study? Here are some findings that are specifically for marketing to engineers and industrial professionals.

• 42 percent of companies have increased their online marketing budget in 2012, and 47 percent of companies spend more than a third of their overall marketing budget online

• The most-used social media applications are LinkedIn (73 percent), Facebook (55 percent), and Twitter (40 percent). However, only 17% of the companies are satisfied with their social media efforts

The difference I have found is that engineers and other industrial professionals tend to be passive participants – they are big consumers of online content but very few contribute content of their own.

Regards,
Achinta

Comment by Anonymous User on 'Why everyone is on the content marketing bandwagon'

Anonymous User — Thu, 13 Sep 2012 15:16:56 GMT

What does the iPhone 5 mean for industrial marketers?

Comment by business degree online on 'Why everyone is on the content marketing bandwagon'

business degree online — Tue, 18 Sep 2012 06:24:48 GMT

According to me, Engineering marketers use content marketing inorder to achieve a variety of buisness goals such as increasing direct sales, improving customer retention and thought leadership.

Regards,
Abey George

Comment by Anand on 'Why everyone is on the content marketing bandwagon'

Anand — Tue, 09 Oct 2012 11:57:43 GMT

Well it is high time companies in the Industrial segment actually accept the potential of digital media and start giving a more serious approach to content marketing. Like u said with digital media companies can actually educate engineers and technical decision makers about solutions being offered. Further this will go ahead in building digital influence and lead generation. We @VALVESOLUTIONS have built our B2B digital platform to help SME's in the industrial and process automation, manufacturing sector leverage digital media.