ENGINEERING.com

Comment by BIN95.com on 'Engineer's Buying Cycle - now with graphics!'

BIN95.com — Fri, 03 Jun 2011 13:05:36 GMT

Great advice John. So few get it that if you "demand contact information at this point" (buyer just research and getting more details), they may seek solutions by those who don't demand contact info at that point.

I and my peers feel we are on enough mail list without adding to the headache and click away when require to enter contact info just to see sale brochure or video. :>)

Comment by John Hayes on 'Engineer's Buying Cycle - now with graphics!'

John Hayes — Fri, 03 Jun 2011 13:36:41 GMT

I heard from Todd Grimm, an analyst in the Additive Manufacturing industry that some industrial marketers act like drunk guys at a bar - asking a girl to marry them as a conversation starter!

Comment by Anonymous User on 'Engineer's Buying Cycle - now with graphics!'

Anonymous User — Wed, 10 Aug 2011 16:15:51 GMT

Search stats from Google say you need to reach a prospect long before they decide to buy

Comment by Anonymous User on 'Engineer's Buying Cycle - now with graphics!'

Anonymous User — Wed, 07 Sep 2011 13:47:52 GMT

A is for Action. How to make your marketing content deliver.

Comment by Jeff Klingberg on 'Engineer's Buying Cycle - now with graphics!'

Jeff Klingberg — Tue, 27 Mar 2012 05:00:16 GMT

I think you're missing a few steps in the buying cycle. Doesn't the whole process begin by acknowledging there is a problem, whether it is safety, reduction of manufacturing costs, etc.?

For example, a piece of machinery is in the field and there is a customer-caused malfunction. The service tech is on site to fix the current problem and in the process of disassembling the machine the tech is injured.

This injury is the trigger for the need to redesign the machine.

So the first step of the cycle is acknowledging the machine has to be redesigned and identifying the problem. This leads to establishing the new design criteria for the machine, which leads to the research to find a solution.