posted on September 14, 2010
Benchmarking - It's hammer time
In order to align ourselves with the latest styling trends and engineering innovations, automotive car manufacturer and suppliers often engage in benchmarking.
Benchmarking typically involves buying a competitor's product, analysing it's performance and then the fun bit starts: stripping it down. For us geeky engineers, this provides a nearly orgasmic experience as the products' layers are slowly and quasi-sensually peeled away. Ohhhs and ahhhhs follow.
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