DIY projects for the home engineer
Starring Torben Ruddock:
Some Assembly Required captures the imagination of engineers through a series of fun home projects. The average audience is more than 10,000 views. Product placements have been seamlessly woven into each episode, resulting in click through rates on banners and text links of more than 5%.
Popular Episodes:
Sponsors may suggest project ideas that fit with their marketing objectives.
Format:
Each episode runs 3-5 minutes and includes everything you need to know to follow Torben step by step. Torben talks about the engineering principles of the devices he builds and invites the audience to suggest modifications for their own projects.
Audience:
Engineers and engineers-at-heart, hobbyists and DIY people.
ENGINEERING.com is ranked as the number one website for engineering videos by Google. The show’s anticipated reach is approximately 10,000 views per episode.
Distribution:
Each episode will be posted on
- ENGINEERING.com’s Some Assembly required channel
- Distribution to mobile apps and iTunes
- Social media distribution to targeted audience sets
- Many 3rd party engineering sites have displayed Some Assembly Required at no charge
Sponsorship:
Sponsor messages are woven into the episode itself, thereby ensuring that the message is conveyed wherever the show may appear. This can be done either by:
- Product placement within the show
- Verbal recognition by the show host including a URL or call-to-action
Sponsors can place a 300 x 250 banner beside the video player on ENGINEERING.com. Sponsors may also include a text based call-to-action and URL beneath the video.
The Creative Team:
The ENGINEERING.com writers, actors, engineers and videographers conceive the devices and prepare script outlines for review by the sponsors. Once the script is approved, the project proceeds to production and launch. Sponsors only requirements are script review, banner creative, calls-to-action and links to landing pages.
Reporting:
The following metrics will be tracked and reported:
- Views
- Likes
- Comments
- Clicks on links
- Banner Impressions
- CTR on Banners
- iTunes Downloads
- Publishers that post video
Pricing:
Materials fees may apply for elaborate projects. Discounts are available for sponsors of 6 or more episodes. To inquire please contact:
Adrian Nash
anash@engineering.com
905.273.9991 ext. 3245
Joel Burns
jburns@engineering.com
905.273.9991 ext. 3235