What does the iPhone 5 mean for industrial marketers?

John Hayes posted on September 13, 2012

The iPhone 5 is predicted to sell up to 10M devices by the end of September. At the same time, Android devices are being activated at a rate of ...

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Why is B2B video growing, and why not as fast as B2C

John Hayes posted on September 04, 2012

I asked analyst Ashley Swartz to research why B2B video is growing, but not as fast as B2C. You can see her insights here: http://bit.ly/PZ...

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No engineers reading your blog? A new service for content marketers

John Hayes posted on August 30, 2012

Our clients have been steadily increasing their content production for engineers. But in many cases, posting corporate blogs or hosting videos o...

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Why everyone is on the content marketing bandwagon

John Hayes posted on August 23, 2012

Most of us have increased our budgets for content marketing. The Content Marketing Institute’s report on B2B content marketing forecasts i...

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Engineers are in charge of the content they consume. Will they choose your marketing messages?

John Hayes posted on August 16, 2012

Marketers have to get engineers to “choose to consume their content”. Now that so much content is consumed digitally, engineers can ...

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How long do engineers spend reading your marketing content? We did the math.

John Hayes posted on July 26, 2012

More adventures in analytics from Matt our marketing intern. For this project, we considered time on page as the measurement for how engaged the read...

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Content marketing by the numbers part 2. How important is the quality of your content?

John Hayes posted on July 17, 2012

In an earlier post we reviewed how engineers decide what to read. That post listed the top 6 items engineers scan to decide what to read. ...

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How engineers decide what to read. 6 content marketing insights from our number cruncher.

John Hayes posted on July 10, 2012

Matt our marketing intern was looking for a meaty project. So we gave him an algorithm to solve. We asked him to predict the performance o...

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Cool idea for a trade show

John Hayes posted on June 05, 2012

Booth marketing is tough. So many marketers we know spend endless hours criss-crossing the country to pitch their solutions. Think of all the ways y...

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Wonderful video example of a new industrial product introduction

John Hayes posted on May 24, 2012

Check out this video that introduces the Objet30 Pro desktop printer: http://bit.ly/L4MxA4 It's great content marketing for engineers. The vide...

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Reaching engineering students

John Hayes posted on May 03, 2012

Last weekend our video crew visited the USA Science & Engineering Festival in Washington DC. Bill Nye, the Mythbusters, Elon Mu...

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5 new social media secrets that industrial marketers can learn from Brad and Angelina

John Hayes posted on April 24, 2012

I wrote this goofy McHeadline with help from a new mini-book called “Popcorn Content” by Nick Usborne. Popcorn Content is a very s...

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Safe and Sorry. Dr. No and the “hows” and “whys” of dull marketing content.

John Hayes posted on April 05, 2012

When you create marketing content, you can’t help but think how your boss and the rest of your company will react. So you play it safe.&...

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Who is your spokesperson? One more challenge for industrial video.

John Hayes posted on March 28, 2012

You may have seen a recent post that stated there are more than 2 million industrial videos on Youtube. So who is making all of these vids? The...

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How to bring a little Hollywood to your content marketing for engineers.

John Hayes posted on March 20, 2012

Industrial brands should follow a classic storytelling structure to engage their audiences, says Joe Pulizzi in his book, “Managing Content...

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Hubspot’s report on the state of inbound marketing - my highlights

John Hayes posted on February 29, 2012

Hubspot released a report today highlighting the shift in marketing budgets from outbound to inbound. A couple of their key findings include: C...

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Youtube search shows over 2 million engineering related videos!

John Hayes posted on February 15, 2012

Youtube is the second biggest search engine in the world, but if you do a search on some common industrial marketing terms, you’ll find somethin...

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The Mac vs. PC ad for Engineering Advertisers

John Hayes posted on February 07, 2012

The Mac vs. PC series of Apple commercials are wildly popular with technology marketers because each video in the series highlights one thing about th...

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Everybody is testing industrial marketing videos. Are you?

John Hayes posted on January 26, 2012

We are up to our ears in video proposals right now. ‘Tis the season, I suppose, when marketers are looking at their 2012 plans and wonderi...

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2012 Digital ad trends for Industrial Marketers. Predictions from Deloitte.

John Hayes posted on January 17, 2012

I was at the Deloitte TMT Predictions event this morning, as anyone who follows me on Twitter already knows. The main predictions important to I...

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