Digital Marketing for Engineers Blog

Agencies are under pressure to change what they offer engineering brands More >>

 

Why marketing is more important than sales if you sell to engineers More >>

 

Engineers don’t think like marketers, so be prepared for an “understanding gap”&nb... More >>

 

Can you understand your customers without leaving your office? More >>

 

Many architects, engineers and construction professionals still believe that the only way to sell se... More >>

 

I just read Michael Cooney’s new eBook, “7 secrets to Internet Marketing for Industry&rd... More >>

 

IAB numbers were released this week.  The details in case you missed it: More >>

 

Research firm Gartner is forecasting a decline of 7.6% for traditional notebooks and desktops in 201... More >>

 

What does structured search mean for your digital marketing budget?  Probably that you will buy... More >>

 

NY Times is using data to tell more engaging advertising stories.  What does this mean for engi... More >>

 

Native advertising (also called sponsored posts) is popular with readers, according to Jason Pontin,... More >>

 

Phew!  I’ve been promising this eBook on how to create video for engineers for over a mon... More >>

 

As a marketer, your goal is to cast your product in the best possible light.  But engineers hav... More >>

 

Older industrial marketing videos garner more views last month than in 2012. We noticed that some... More >>

 

I’m really curious about the power of active social sharing for marketing to engineers. If yo... More >>

 

Here at ENGINERING.com we're creating an algorithm to predict the number of leads you can expect fro... More >>

 

For those of you who don’t know them, Marketo is a marketing software company.  They rece... More >>

 

Deloitte claims 80%+ prediction accuracy on their 2012 predictions.  Now that they’ve set... More >>

 

My son gave me “The Signal and the Noise”, by Nate Silver this Christmas.  It talks... More >>

 

The main focus for engineering marketers in 2013 will still be on leads, with web site traffic comin... More >>

 

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Digital marketing for engineers