Internet ad revenues grew 15% to $37B in 2012

John Hayes posted on April 16, 2013

IAB numbers were released this week. The details in case you missed it:

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PC shipments to decline 7.6%. Tablets to rise 69.8%. What it means to industrial marketers.

John Hayes posted on April 04, 2013

Research firm Gartner is forecasting a decline of 7.6% for traditional notebooks and desktops in 2013 compared to 2012. Meanwhile, tablet sales ...

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Amazon brings Structured Search to industrial products

John Hayes posted on April 04, 2013

What does structured search mean for your digital marketing budget? Probably that you will buy ads from Amazon soon. You may have heard about A...

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Using data to tell advertising stories. The NY Times lessons for engineering marketers.

John Hayes posted on March 28, 2013

NY Times is using data to tell more engaging advertising stories. What does this mean for engineering marketers? In this interview, Joanna O&rs...

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Video marketing for engineers – new eBook

John Hayes posted on March 14, 2013

Phew! I’ve been promising this eBook on how to create video for engineers for over a month. It’s finally ready for you. ...

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Is criticism bad for your brand?

John Hayes posted on February 28, 2013

As a marketer, your goal is to cast your product in the best possible light. But engineers have no trouble seeing through a one-sided presentation.

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Feeling more love from Youtube for industrial videos, and wondering why….

John Hayes posted on February 20, 2013

Older industrial marketing videos garner more views last month than in 2012. We noticed that some of the older videos we created for clients perfor...

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Does Active Social Sharing work for Engineering Marketers?

John Hayes posted on February 14, 2013

I’m really curious about the power of active social sharing for marketing to engineers. If you don’t know what social sharing is, it happ...

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Predicting number of lead from a campaign – looking for your help

John Hayes posted on January 31, 2013

Here at ENGINERING.com we're creating an algorithm to predict the number of leads you can expect from a content marketing asset like a white paper or ...

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Marketo’s social media marketing guide is a great example of content marketing.

John Hayes posted on January 24, 2013

For those of you who don’t know them, Marketo is a marketing software company. They recently released a social media guide that has lots o...

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2 key takeaways for engineering marketers from Deloitte’s 2013 predictions

John Hayes posted on January 15, 2013

Deloitte claims 80%+ prediction accuracy on their 2012 predictions. Now that they’ve set our expectations, here are the main points for en...

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Can engineering marketers get a better crystal ball? The risk of bias in marketing predictions.

John Hayes posted on January 09, 2013

My son gave me “The Signal and the Noise”, by Nate Silver this Christmas. It talks about why predictions are so hard. And it r...

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Marketing to engineers shifting away from number of leads in 2013

John Hayes posted on December 05, 2012

The main focus for engineering marketers in 2013 will still be on leads, with web site traffic coming second. That doesn’t sound like news...

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Engineering marketers plans for 2013 include more content creation.

John Hayes posted on November 21, 2012

My post last week talked about the 2013 plans for engineering marketers including more spending on Internet marketing and less on trade publications a...

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2013 engineering marketing trending more towards digital

John Hayes posted on November 15, 2012

Over the past few weeks I’ve been traveling with Adrian Nash, ENGINEERING.com’s Sales Director to meet with engineering marketers about th...

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Who do you love? Top 5 industrial marketing sages.

John Hayes posted on October 24, 2012

I follow a lot of industrial marketing gurus. Here’s a quick round up of my fave five: Achinta Mitra – Calls himself a marketing ...

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Most engineering marketers don’t talk to customers

John Hayes posted on October 18, 2012

Most marketers never actually get a chance to spend time with the engineers who are their end users. That’s too bad. Spending time i...

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Do engineers prefer video content over articles?

John Hayes posted on October 10, 2012

ENGINEERING.com surveyed over 750 engineers in October to learn how they consume content on the Internet. The answers are important to digital m...

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What does the iPhone 5 mean for industrial marketers?

John Hayes posted on September 13, 2012

The iPhone 5 is predicted to sell up to 10M devices by the end of September. At the same time, Android devices are being activated at a rate of ...

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Industry Solutions

Internet ad revenues grew 15% to $37B in 2012

PC shipments to decline 7.6%. Tablets to rise 69.8%. What it means to industrial marketers.

Amazon brings Structured Search to industrial products

Using data to tell advertising stories. The NY Times lessons for engineering marketers.

Sponsored posts popular with readers – MIT Tech Review

Video marketing for engineers – new eBook

Is criticism bad for your brand?

Feeling more love from Youtube for industrial videos, and wondering why….

Does Active Social Sharing work for Engineering Marketers?

Predicting number of lead from a campaign – looking for your help

Marketo’s social media marketing guide is a great example of content marketing.

2 key takeaways for engineering marketers from Deloitte’s 2013 predictions

Can engineering marketers get a better crystal ball? The risk of bias in marketing predictions.

Marketing to engineers shifting away from number of leads in 2013

Engineering marketers plans for 2013 include more content creation.

2013 engineering marketing trending more towards digital

Who do you love? Top 5 industrial marketing sages.

Most engineering marketers don’t talk to customers

Do engineers prefer video content over articles?

What does the iPhone 5 mean for industrial marketers?