Digital Marketing for Engineers Blog

What are engineering marketers planning for 2014?
You tell us.  We’ll tell you.
More >>
The Sales Qualified Lead Factory
Applying manufacturing theory to marketing for engineers
More >>
2014 – The Year of the Story for Engineering Marketers
Marketers tell us they’ll be creating more content than ever next year
More >>
Lead Quality versus Quantity. The Engineering Marketers Dilemma.
A big pool of contacts, or a few sales-ready leads?
More >>
Accountability and the Engineering Marketer
What we learned from marketing experts along the PLM Highway
More >>
Choosing a Marketing Automation Tool for Engineers
Our path to deciding between Hubspot and Act-On
More >>
Algorithms don’t unlock the secrets to making great engineering videos
Experts comment on how to go beyond the numbers to engage prospects
More >>
Paying for Coverage of your Engineering Stories
Marketers are taking advantage of new ways that engineers consume content
More >>
The Media that Engineers are Reading
Does anybody still read magazines?
More >>
How to tell a marketing story
Former journalist now tells corporate brand stories.  Good insights for marketers. 
More >>
Email marketing to engineers – 6 keys to higher CTRs

Sarah Goliger (@sarahbethgo) from Hubspot highlighted the following six key email principles in her ... More >>
Art and the engineering marketer
Seth Godin on why you have to risk failure to create great marketing
More >>
Engineering Marketing Lessons from a Charity
Would inspirational stories help engineers connect to your brand?
More >>
Are you a skeptic when it comes to the latest marketing hype?

We have been introduced to so many new technologies and ideas over the past 15 years, it's ... More >>
Inbound Marketing is on a Tear

The participants at the Inbound conference have grown from 1100 to2,400 to 5,300 in 3 years.&nb... More >>
Engineering stories are hard to tell. One possible solution.
The biggest challenge for industrial content marketers is creating engaging content.  
More >>
What’s in a name? Sponsored Content vs. Native Advertising for Engineers
More industrial marketers are getting into the paid media game
More >>
Should engineering content marketers write about general industry news?
Some teams are becoming mini trade publications
More >>
Are you going to the Inbound Marketing Conference?
Drinks on us if we see you in Boston
More >>

- Displaying 1 of 7 - Next Page


Get "Digital Marketing for Engineers" blog updates delivered to your inbox.

Media Guide

Download the media kit. It's full of the best ways to reach your engineering audience.


Video Marketing to Engineers

This 45 page eBook is full of charts, pictures and step-by-step guides to make your video project a success.


Free eBook

Digital Marketing for Engineers - How to use the internet to advertise to technical audiences.


Digital marketing for engineers