Digital Marketing for Engineers Blog

Do engineers prefer video content over articles?
John Hayes posted on October 10, 2012 | | 1513 views surveyed over 750 engineers in October to learn how they consume content on the Internet.  The answers are important to digital marketers who need engineers to hear their messages.

The table shows that articles are the preferred format for gathering information.  But video is a very close second.  This was true across all levels of engineers, from technicians to senior engineers, to managers and even C Level executives. 

So if you are wondering when would be a good time to start producing videos, the answer is right away.

Google says is the top destination for engineering videos, so if you need help creating or building an audience for your videos, shoot me a note to


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