posted on September 04, 2012 |
| 601 views
I asked analyst Ashley Swartz to research why B2B video is growing, but not as fast as B2C. You can see her insights here: http://bit.ly/PZcSm2
She includes some best practices for video production (invest in quality) and distribution (use trusted partners) that are helpful for engineering marketers who are considering video in their content mix.