Digital Marketing for Engineers Blog

Why everyone is on the content marketing bandwagon
John Hayes posted on August 23, 2012 | 2011 views

Most of us have increased our budgets for content marketing.  The Content Marketing Institute’s report on B2B content marketing forecasts indicate that over 25% of marketing budgets are going to content creation and distribution.  

When I ask why so much budget is going towards tactics that are hard to measure, marketers have some great answers:

  • Industrial branding is now economic because digital media costs so much less than traditional
  • Instead of just measuring leads, we measure audience and engagement.
  • We have to educate engineers before we can expect them to buy

 Do you know other reasons why engineering marketers use content marketing?


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