Digital Marketing for Engineers Blog

Most of us have increased our budgets for content marketing.  The Content Marketing Institute’s report on B2B content marketing forecasts indicate that over 25% of marketing budgets are going to content creation and distribution.  

When I ask why so much budget is going towards tactics that are hard to measure, marketers have some great answers:

  • Industrial branding is now economic because digital media costs so much less than traditional
  • Instead of just measuring leads, we measure audience and engagement.
  • We have to educate engineers before we can expect them to buy

 Do you know other reasons why engineering marketers use content marketing?

 
Subscribe

Get "Digital Marketing for Engineers" blog updates delivered to your inbox.







Media Guide


Download the media kit. It's full of the best ways to reach your engineering audience.





 



Video Marketing to Engineers


This 45 page eBook is full of charts, pictures and step-by-step guides to make your video project a success.




 



Free eBook


Digital Marketing for Engineers - How to use the internet to advertise to technical audiences.




 



Digital marketing for engineers