John Hayes posted on August 23, 2012 |
Most of us have increased our budgets for content marketing. The Content Marketing Institute’s report on B2B content marketing forecasts indicate that over 25% of marketing budgets are going to content creation and distribution.
When I ask why so much budget is going towards tactics that are hard to measure, marketers have some great answers:
- Industrial branding is now economic because digital media costs so much less than traditional
- Instead of just measuring leads, we measure audience and engagement.
- We have to educate engineers before we can expect them to buy
Do you know other reasons why engineering marketers use content marketing?