Digital Marketing for Engineers Blog

We are up to our ears in video proposals right now.  ‘Tis the season, I suppose, when marketers are looking at their 2012 plans and wondering what else they can do to make a difference.  As posted last week, Deloitte predicts a huge rise in branding spending online this year and a lot of that will be video. 

Industrial marketers goals for video are:

  • Brand their product message
  • Educate customers
  • Generate leads

In addition to creating video, I strongly recommend that you keep some budget aside for distribution.  Otherwise, your brilliant videos could go unseen.

Now for a shameless plug - ENGINEERING.com is the Internet’s leading destination for engineering videos.  We do a full turn-key, from concept to scripting, acting and editing.  And unlike your local video shop, we can also handle the distribution – getting your message out to the right audience.

Shoot me a note if you are thinking about video in 2012.

John

@JackHayes

jhayes@engineering.com

 
Subscribe

Get "Digital Marketing for Engineers" blog updates delivered to your inbox.







Media Guide


Download the media kit. It's full of the best ways to reach your engineering audience.





 



Video Marketing to Engineers


This 45 page eBook is full of charts, pictures and step-by-step guides to make your video project a success.




 



Free eBook


Digital Marketing for Engineers - How to use the internet to advertise to technical audiences.




 



Digital marketing for engineers