We are up to our ears in video proposals right now. ‘Tis the season, I suppose, when marketers are looking at their 2012 plans and wondering what else they can do to make a difference. As posted last week, Deloitte predicts a huge rise in branding spending online this year and a lot of that will be video.
Industrial marketers goals for video are:
- Brand their product message
- Educate customers
- Generate leads
In addition to creating video, I strongly recommend that you keep some budget aside for distribution. Otherwise, your brilliant videos could go unseen.
Now for a shameless plug - ENGINEERING.com is the Internet’s leading destination for engineering videos. We do a full turn-key, from concept to scripting, acting and editing. And unlike your local video shop, we can also handle the distribution – getting your message out to the right audience.
Shoot me a note if you are thinking about video in 2012.