Digital Marketing for Engineers Blog

Everybody is testing industrial marketing videos. Are you?
John Hayes posted on January 26, 2012 | | 1372 views

We are up to our ears in video proposals right now.  ‘Tis the season, I suppose, when marketers are looking at their 2012 plans and wondering what else they can do to make a difference.  As posted last week, Deloitte predicts a huge rise in branding spending online this year and a lot of that will be video. 

Industrial marketers goals for video are:

  • Brand their product message
  • Educate customers
  • Generate leads

In addition to creating video, I strongly recommend that you keep some budget aside for distribution.  Otherwise, your brilliant videos could go unseen.

Now for a shameless plug - is the Internet’s leading destination for engineering videos.  We do a full turn-key, from concept to scripting, acting and editing.  And unlike your local video shop, we can also handle the distribution – getting your message out to the right audience.

Shoot me a note if you are thinking about video in 2012.




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