Digital Marketing for Engineers Blog

Yesterday my wife got the following email from a kitchen counter manufacturer:

Subject: Christmas Holidays

Attention: All Clients,

Hope all is well, please be advised that Doofus Natural Stones will be closed as of December 23, 2011 and will re-open on January 9, 2012.  At this time we would like to thank everyone for your business and we would like to wish you all a Merry Christmas and a Happy New Year.  If there are any jobs that will need to be priced in the time, please feel free to contact me at marketing@doofusstone.com

Thank you,

She then pressed “send” and copied her entire customer database.  Every recipient could see the email address of each of their 200+ customers.  And that’s where the fun begins.  Here are the next emails that poured out to every customer using that handy “Reply All” feature:

  1. Hi Doofus, we have an emergency with our kitchen granite/plumbing situation please call us ASAP.  We have tried calling you and get no answer.
  1. Me too…..
  1. Hi Doofus team.  Hope to hear from you in the new year regarding our chipped island countertop.  I would also need the edges on the main countertop polished/bevelled/cleaned up and stains removed as discussed several months ago.

What a disaster.  While soliciting customer feedback is good, arming unhappy customers with a spam cannon is bad.  Hope your holiday season brings no such goof-ups.

Please share any other holiday marketing disasters you’ve seen.

John

 
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