John Hayes posted on December 07, 2011 |
Eloqua and Jess3 published an updated content grid and it is excellent for marketers because:
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It reminds us of the buying process from a customer’s perspective, which is always useful
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It slots various types of content into where it best matches stages of the buying cycle
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There are so many different content types on here it inspires us to go out and try new things
So, good job Eloqua and Jess3. It is pictured below in poor resolution. You can see the real deal at:
http://blog.eloqua.com/the-content-grid-v2/
