Digital Marketing for Engineers Blog

Do you have a content marketing strategy?  If so, how do you get engineers to care about your content. 

You might try relating your content to things they already like:

  • Cars
  • Jokes
  • Sex
  • Beer (free is best)
  • Explosions
  • Gadgets
  • Puzzles

If you want engineers to give you their time, it’s fair to give them something in return.  An entertaining wrapper around the information you want to deliver may be just the thing.

Take a look at the Product Design Show and how  it uses humor and an attractive hostess to keep people watching every week, or how Some Assembly Required uses the allure of gadgets to introduce a piece of software.   Now if only we could figure out how to digitally deliver free beer!

 

 

 
Subscribe

Get "Digital Marketing for Engineers" blog updates delivered to your inbox.







Media Guide


Download the media kit. It's full of the best ways to reach your engineering audience.





 



Video Marketing to Engineers


This 45 page eBook is full of charts, pictures and step-by-step guides to make your video project a success.




 



Free eBook


Digital Marketing for Engineers - How to use the internet to advertise to technical audiences.




 



Digital marketing for engineers