Gadgets, Jokes and Beer. If you are selling to engineers, you already know this.

Do you have a content marketing strategy?  If so, how do you get engineers to care about your content. 

You might try relating your content to things they already like:

• Cars
• Jokes
• Sex
• Beer (free is best)
• Explosions
• Gadgets
• Puzzles

If you want engineers to give you their time, it’s fair to give them something in return.  An entertaining wrapper around the information you want to deliver may be just the thing.

Take a look at the Product Design Show and how  it uses humor and an attractive hostess to keep people watching every week, or how Some Assembly Required uses the allure of gadgets to introduce a piece of software.   Now if only we could figure out how to digitally deliver free beer!