Digital Marketing for Engineers Blog

Wow!  Even during these tough economic times, marketers turned on the spending for digital marketing.  In their semi-annual report, Price Waterhouse Coopers and the Internet Advertising Bureau report that the industry grew to a record $14.9B in the first half of 2011.

The biggest budgets go to display advertising which is up 27% year over year.  That category includes search, which is no surprise to all of you who are finding a lot of your budget is going to Adwords. 

That still leaves a lot of budget ($3.4B) going to banners.  Maybe it’s the new formats, or maybe it’s just that anything digital is a lot cheaper than off-line, but this result certainly runs contrary to those who think banners don’t work.  

The other big story is video, marking an increase of 42% over last year and reaching total spending of $891M. 

That’s not a surprise to us at ENGINEERING.com.  Since launching a sponsored video offering early this year we’ve signed up a large number of customers who find that it cuts through the digital clutter to reach a highly engaged audience. 

 
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Digital marketing for engineers