Engineers don’t think like marketers, so be prepared for an “understanding gap”  

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Can you understand your customers without leaving your office?

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Many architects, engineers and construction professionals still believe that the only way to sell services is through face-to-face connections. Indeed...

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I just read Michael Cooney’s new eBook, “7 secrets to Internet Marketing for Industry”. 

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IAB numbers were released this week.  The details in case you missed it:

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Research firm Gartner is forecasting a decline of 7.6% for traditional notebooks and desktops in 2013 compared to 2012.  Meanwhile, tablet sales ...

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What does structured search mean for your digital marketing budget?  Probably that you will buy ads from Amazon soon. You may have heard about A...

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NY Times is using data to tell more engaging advertising stories.  What does this mean for engineering marketers? In this interview, Joanna O&rs...

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Native advertising (also called sponsored posts) is popular with readers, according to Jason Pontin, Editor of MIT’s Technology Review.  ...

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Phew!  I’ve been promising this eBook on how to create video for engineers for over a month.  It’s finally ready for you.  ...

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As a marketer, your goal is to cast your product in the best possible light.  But engineers have no trouble seeing through a one-sided presentation.  

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Older industrial marketing videos garner more views last month than in 2012. We noticed that some of the older videos we created for clients perfor...

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I’m really curious about the power of active social sharing for marketing to engineers. If you don’t know what social sharing is, it happ...

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Here at ENGINERING.com we're creating an algorithm to predict the number of leads you can expect from a content marketing asset like a white paper or ...

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For those of you who don’t know them, Marketo is a marketing software company.  They recently released a social media guide that has lots o...

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Deloitte claims 80%+ prediction accuracy on their 2012 predictions.  Now that they’ve set our expectations, here are the main points for en...

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My son gave me “The Signal and the Noise”, by Nate Silver this Christmas.  It talks about why predictions are so hard.  And it r...

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The main focus for engineering marketers in 2013 will still be on leads, with web site traffic coming second.  That doesn’t sound like news...

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My post last week talked about the 2013 plans for engineering marketers including more spending on Internet marketing and less on trade publications a...

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Over the past few weeks I’ve been traveling with Adrian Nash, ENGINEERING.com’s Sales Director to meet with engineering marketers about th...

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